Running on Whiskey is a personality-led Irish whiskey account with a running habit. I work with distilleries, independent bottlers, whiskey shops, cigar brands and event organisers whose products and stories I’d happily talk about anyway.
Audience
- 3,800+ Instagram followers, 400+ posts
- 9,200 views in September 2026, 64% from people who don’t yet follow the account
- 85% men
- 63% aged 35 to 54, and 79% aged 25 to 54
- Top locations: United States, Ireland, United Kingdom
- Most engaged: Sunday and Monday evenings
Figures from Instagram Insights, October 2026.
What I cover
- Irish whiskey: new releases, single casks, distillery exclusives and independent bottlings, as posts, Reels and carousels, with a matching write-up here
- Tastings and events: whiskey society sessions, festivals and launches, including Stories on the day
- Distillery visits: the people, the place and the pour
- Whiskey and cigar pairings
- Race weekends: half marathons around Ireland and abroad, with the local whiskey, food and places worth knowing
The ground rules
- Gifted products and paid work are always disclosed.
- Gifting doesn’t buy a positive review. If I don’t rate something, I’ll tell you privately rather than post about it.
- No content that links drinking with running or physical activity.
- All content follows Irish alcohol advertising rules and is aimed at adults only.
To talk about working together, email runningonwhiskey90@gmail.com.
